SYSTEM BEFORE ADS — Zero Disconnected Leads
Built for established home-service businesses doing $1M+ annually
AI-POWERED BUSINESS GROWTH SYSTEM

Turn More Leads Into Booked Jobs.

One connected system to capture leads, follow up automatically, book appointments, and bring past customers back—with AI built in.

Sub-60s Inbound Response
Contractor & Trade Focused
System Before Ads™
Two Ways To Partner With VELURGE:
Software Only
From $297/mo

Your Business System. Your Team. Your Growth.

Explore SoftwareActive Selection
Managed Growth
$1,750/mo + ad spend

Your Marketing. Your System. One Connected Growth Process.

VELURGE Growth OS
Live Pipeline & Lead Dispatch
Auto-Pilot
New Leads
48
This Month
Booked Appts
34
70.8% Ratio
Pipeline Value
$164k
Weighted
Recent Automated Sequences
AI
AI Assistant Engaged2m ago
Follow-up text sent to Sarah J. (Roof Inspection). Confirmed slot for Wednesday @ 10am.
✓
Appointment Synced14m ago
Hardwood Flooring Quote placed on Dave's Estimator Calendar. Pre-inspection SMS reminder queued.
*Demonstration dashboard. Actual metrics depend on client configuration.
The Common Pitfall

Your Business Doesn't Need More Disconnected Tools.

Most local service businesses juggle separate calendars, email inboxes, spreadsheets, and marketing channels. The result is lost opportunities, chaotic follow-up, and wasted marketing dollars.

1. Missed Opportunities

When you're on job sites or managing crews, inquiries wait hours for a reply. Modern homeowners book the contractor who responds first.

2. Disconnected Systems

Customer info trapped in text threads, estimates sitting in PDFs, and calendars out of sync lead to costly miscommunication and duplicate effort.

3. Manual Follow-Up

Remembering to text prospects back three times after an estimate takes mental bandwidth. When things get busy, unclosed estimates are simply forgotten.

4. Unclear Performance

You know you're spending money on marketing, but you can't see exactly which leads turned into real paid jobs vs. tire-kickers.

The Central Philosophy

SYSTEM BEFORE ADS.

More traffic does not fix a broken sales process. Build the connected system that captures, organizes, follows up, and converts opportunities before scaling ad spend.

Stage 01

CAPTURE

Every call, web form, ad click, and message lands in one centralized inbox instantly.

Stage 02

MANAGE

Customer data enriched, deduplicated, and mapped into visual deal stages.

Stage 03

FOLLOW UP

Sub-60s automated text, email, and conversational AI engage prospects immediately.

Stage 04

BOOK & CLOSE

Self-scheduled calendar appointments, SMS reminders, and digital estimate sign-off.

Stage 05

REACTIVATE

Automated 5-star review collection and seasonal maintenance campaigns to past clients.

Complete Operational Stack

Everything Your Growth System Needs to Work Together.

Eight core layers connected into one cohesive operating system. No duct tape, no broken zaps, no missing data.

01

Lead Capture

Capture calls, web forms, Meta lead forms, Google Local Services, and chats into one central inbox instantly.

Integrated natively
02

CRM & Customer Database

Complete customer histories, property addresses, past notes, and unified communication threads for every client.

Integrated natively
03

Pipeline & Opportunity Management

Visual deal boards tracking every opportunity from initial inquiry through estimate sent, job scheduled, and paid invoice.

Integrated natively
04

Automations & Follow-Up

Intelligent multi-channel sequences that text, email, and follow up persistently so no quote or inquiry falls through the cracks.

Integrated natively
05

AI Assistants

Trained conversational AI agents that respond immediately 24/7, answer common business FAQs, and book calendar appointments.

Integrated natively
06

Scheduling & Booking

Smart team calendars that sync with your estimators' availability and send automatic SMS reminders to prevent costly no-shows.

Integrated natively
07

Reviews, Referrals & Reactivation

Systematic review requests sent immediately upon job completion, plus automated seasonal reactivation campaigns to past clients.

Integrated natively
08

Reporting & Performance Tracking

Closed-loop attribution connecting ad spend and marketing sources directly to booked appointments and closed jobs.

Integrated natively
*Feature availability depends on selected plan, configuration, and connected carrier integrations.
Live Simulation

See the System Behind Every Opportunity.

Step through an illustrative customer journey from initial inquiry to closed job and automated past-client reactivation.

Interactive Workflow Demonstration

See the System Behind Every Opportunity

*Illustrative demonstration showing how VELURGE captures, automates, and books a real customer journey.

Book Live Walkthrough →
Current Stage: Step 1 of 6

1. New Lead Arrives

Multi-channel instant capture

Customer Action

Lead submitted web estimate form from mobile phone while browsing after work.

VELURGE System Response

Captured in VELURGE Central Inbox. Auto-assigned to Field Estimator Dave.

Step 1 / 6
VELURGE OS — Opportunity Record #VR-8492
Captured (Inbox)
Customer / Prospect
Marcus Sterling
Activity: 32 seconds ago
Project / Deal Value
$4,850 Estimated Scope
Scope: Full Hardwood Refinishing & Staircase
Automated Workflow Execution LogActive
Inbound Lead Captured: Form submission via Google Search campaign.
VELURGE connects every phase so your team never forgets a quote, drops a lead, or loses a past customer.
Straightforward Implementation

A Better Way to Run Your Growth Process.

Built for busy contractor owners. Three clear stages to turn chaos into a predictable booking machine.

01

CONNECT

Connect supported lead sources, customer databases, business phone numbers, and estimator calendar availability into one centralized hub.

02

AUTOMATE

Configure immediate missed-call text-back, conversational AI assistants, multi-stage estimate follow-up, and automated appointment reminders.

03

GROW

Track revenue outcomes by marketing source, fill empty schedule windows, collect 5-star reviews, and reactivate previous clients systematically.

Clear Commercial Model

Choose the Growth Path That Fits Your Business.

Whether you want to drive your own marketing with our software or have our team manage your advertising channel, the system stays unified.

Capability / Dimension
Software Only
Managed Growth
System Ownership
Operated by your in-house team
Operated with VELURGE guidance
Advertising Management
Self-managed or existing agency
Managed for 1 agreed primary channel
CRM & Unified Inbox
Included on all tiers
Included in Qualifying Growth tier
Automated Follow-Up & AI
Included (tier-dependent)
Fully configured for your ad campaigns
Software Monthly Cost
From $297/mo (Core) to $697/mo
$250/mo while managed ads active
Management Service Fee
$0 (Software only)
$1,500/month (Total $1,750/mo)
Advertising Spend
N/A (Paid by client elsewhere)
Paid directly to Google/Meta (separate)
Transparent Software Pricing

The Right System for Your Stage of Growth.

Choose the standalone software tier that fits your operational needs. Every plan includes CRM, lead capture, and centralized inbox.

CORE

Software Only

Essential lead capture, centralized CRM, and fundamental follow-up workflows for growing service businesses.

$297/month
Included Capabilities:
  • Unified Lead Inbox & Multi-channel Capture
  • Full Customer Database & Contact History
  • Pipeline & Opportunity Deal Stages
  • Essential SMS & Email Missed-Call Text-Back
  • Self-Serve Appointment Booking Calendar
  • Review Request Automation
  • Standard Business Hours System Support
*Telecom (SMS/calls) & email pass-through usage billed at wholesale carrier rates.
Select CORE Plan
MOST POPULAR

GROWTH

Software Only

Comprehensive automation, multi-stage sales pipelines, and conversational AI built for active teams.

$497/month
Included Capabilities:
  • Everything in Core, plus:
  • Multi-channel Automated Follow-Up Sequences
  • Conversational AI Assistant (Lead Qualification & FAQ)
  • Advanced Multi-Calendar Team Scheduling
  • Database Reactivation Campaigns for Past Clients
  • Sales Pipeline Velocity & Conversion Tracking
  • Two-Way Sync with Industry Field Management Tools
  • Priority Support & Strategy Check-Ins
*Standard software subscription. Variable telecom & AI tokens billed transparently based on actual usage.
Select GROWTH Plan

SCALE

Software Only

Maximum automation power, custom AI workflows, dedicated reporting, and multi-location architecture.

$697/month
Included Capabilities:
  • Everything in Growth, plus:
  • Custom Voice & Text AI Workflow Architectures
  • Multi-Location & Territory Lead Routing
  • Advanced Attribution & Closed-Loop ROI Dashboards
  • High-Frequency Custom Automation Rules
  • Dedicated System Onboarding & Workflow Specialist
  • Continuous Database Reactivation Sequences
  • Highest Support Priority SLA
*Usage charges apply for high-volume SMS/telephony and advanced AI processing.
Select SCALE Plan
High-Intent Demand Generation

Generate Demand. Connect Every Opportunity.

Advertising should never run in a silo. Our managed marketing services tie directly into your automated follow-up and booking pipeline.

Channel Management

Google Search & Local Ads

Capture homeowners actively searching for high-intent keywords in your local service radius when emergency or planned projects arise.

Visual Lead Capture

Meta & Instagram Ads

Showcase stunning before-and-after project photos to targeted homeowners in your service territory with instant lead forms.

Organic Visibility

Local SEO & Google Maps

Build authority in the Google 3-Pack, optimize trade categories, and drive free recurring phone calls month after month.

Transparent Metrics

Measure What Happens After the Click.

Traditional agencies celebrate clicks and impressions. VELURGE tracks what matters: booked appointments, closed estimates, and true acquisition costs.

Closed-Loop Performance Snapshot

Contractor Lead Attribution Report

Demonstration Model
Inbound Leads
112
100% captured
Sub-60s Contact Rate
94.2%
Automated response
Appointments Booked
78
69.6% conversion
Estimated Deal Pipeline
$284,500
Avg scope $3,647
*Actual reporting outputs depend on connected ad accounts, call tracking numbers, and CRM pipeline updates managed by your team or VELURGE.
Unified Ecosystem

Connected by Design.

VELURGE connects with Google Calendar, Outlook, Meta Ads, Google Local Services, Stripe, and popular industry trade software via verified integrations and webhooks.

Google AdsMeta Lead AdsGoogle CalendarOutlook 365Google Local ServicesStripe PaymentsQuickBooksTwilio TelephonyWebhook API
Ready For Growth

Build the System Behind Your Next Stage of Growth.

Connect your leads, follow-up, appointments, automation, AI, and marketing in one business growth system.

No long-term lock-in • Dedicated contractor onboarding • 100% transparent pricing
Frequently Asked Questions

Everything You Need to Know About VELURGE.

Clear answers regarding software capabilities, managed advertising, usage billing, and platform onboarding.

VELURGE is an AI-powered business growth operating system tailored specifically for local and home-service businesses (flooring, roofing, HVAC, plumbing, remodeling, electrical, waterproofing, and fencing). It unifies lead capture, customer database management, automated follow-up sequences, appointment scheduling, and client reactivation into one cohesive platform.